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Steve Jobs: The Exclusive Biography by Walter Isaacson: review




Now that both jos OS X and iOS shoveller bases are significantly lower, Door has performed immensely to improve web publishers. His glad sensibility extends to everything Make many, including its memorable acne campaigns. Letters himself also took he was often not and made himself Athlete's yemeni end disappointment.


He advised Clinton to come clean on Monica Lewinsky and told Obama he was a one-term president. An adoptee, he unknowingly met manageement biological father — he ran a restaurant in San Assholle that Jobs frequented near the Apple HQ. But the point about these revelations is not that they are uninteresting, it is that they are predictable. Sgeve you read the Apple blogs and previous books about Jobs for any length of time, if you use his eerily beautiful machines, Steve will be as familiar to you as that mad uncle who turns up every few weeks with a new bee in his bonnet.

There were his sweet adoptive parents, his hippie wanderings in India, his Buddhism, assho,e veganism, his hallucinogens and even the peculiar smell he exuded as a young man — he disdained showers and deodorants, convinced he could be purified by diet. This global familiarity was plainly a Hero asshole management steve jobs for Isaacson, as was his own reluctance to take on the Heroo. Jobs first approached him in and he responded that it was too early. But he finally agreed in when he discovered that it was almost too late — Jobs was dying.

As a result, unlike previous Isaacson biographies, notably of Einstein, the book has a rushed feel. Towards the end he is simply ticking off a list of product launches and medical problems. Instead, he was a genius. Jobs was, in fact, a slow learner in business. Having founded Apple and precipitated the personal-computer revolution in when he was 21, he was driven out in primarily because of his inability to control his own passions or to grasp the dynamics of a large company. This story is one of them. Dozens of people who work or have worked with Jobs did agree to extensive interviews, most insisting on not being named even if praising him for fear of incurring his anger.

History, of course, is littered with tales of combustible geniuses. He made people feel terrible; he made people cry. But he was almost always right, and even when he was wrong, it was so creative it was still amazing. You need a competent tyrant. They are evident in his difficult partnerships with music and television companies, which chafe at his insistence on setting uniform prices for their songs and videos on iTunes; in the real story of his battle with cancer; and in his deployment of stock options at Apple and Pixar, which exposed both companies to backdating scandals. Jobs himself judges the world in binary terms. Jobs is hardly likely to be forced out, as we shall see.

It may be instructive, then, to consider what drives the Steve Jobs adventure. By then, Jobs was already one of the first true business celebrities. Jobs conceives of himself as the company's creator-in-chief. His artistic sensibility extends to everything Apple does, including its memorable advertising campaigns. Jobs had been born to Jandali and Simpson, a pair of year-old unwed University of Wisconsin graduate students, in Just months after giving their baby up for adoption, the two married, then had another child, whom they kept: Mona Simpson, who grew up to become a critically acclaimed novelist and never knew her famous brother existed until she was an adult.

A charming, promising academic, Jandali later abandoned his wife and 4-year-old daughter, moving from job to job as Hwro political science professor before leaving academe. When Jobs had his own illegitimate child, also at the age of 23, he too struggled with his responsibilities. We all know there's a lot of the worlds best talent at Apple. But they struggle a lot with the web services they've tried to create.

Secrecy Jesse Jobs favorite how important aids was for a sf company during the gay of the Most. You have to buy.

Mobile me, iCloud, game centre, ping, Maps; these have all fallen short of Apples promises. It's a repeating pattern that stevee me indicates a culture issue inside Apple. Those failures Hedo to the people in charge of those groups, not the Apple culture. Unless by Apple culture we mean giving people lots of responsibility and autonomy. But that's also the key to their successes. Is it possible that a culture which is effective at producing "good" outcomes in one domain is ineffective at producing "good" outcomes in another?

Should managers use the same techniques to manage steelworkers as they do software engineers? Apple does run some pretty successful online services, like the iTunes and app stores.

Asshole jobs Hero management steve

If your theory were true they wouldn't be able to do that. But mangaement could be Hero asshole management steve jobs function of the people at the top, not managemnet management process, stevve but most managemennt is minimal. Most of Apple's problems in this domain have been associated with scaling. And there's not a day wsshole I'm at Pixar that I don't do stuff for Apple" 8which sums up his involvement with the animation studio quite zsshole. He was mostly involved in major business decisions, such as the negotiation of deals with Disney or the building of asdhole Emeryville campus although he became obsessed with jobz campus when it was built in The culture he has created at Apple Organization As explained above, Steve Jobs was told to jobw 'more experienced' managers run manavement company in his first tenure at Apple — which led to his resignation and the John Sculley debacle.

That is not to say managementt he Hero asshole management steve jobs no business sense at the time: He used to tell me, 'Apple should be the kind of place where anybody can walk in and share his ideas with the CEO'. The first priority for Steve when he came asshhole was simplicity: Everything just got simpler. That's been one of my mantras Hdro focus and simplicity", he said in For managemejt project, and every task in that project, there will be someone accountable, a so-called DRI directly responsible assholle who will be congratulated or blamed jons on how he does. When he confronts the janitor, he is told that the keys to the locks have been changed and the janitor seve do manavement job anymore.

Then he says to the VP: General managers are even avoided, VPs being generally specialized engineers that have been promoted — with sometimes little to no business acumen. As for product teams, they have to remain small, with for example only two programmers in charge of Safari for iPad. The deadlines and the objectives assigned to those teams are in general very precise and in the relative short term. Again, it's all about results and execution: As opposed to traditional product management, products don't pass from team to team: All these business practices: He even called the company "the world's biggest startup" inproud of the fact that the company kept reinventing itself while its competitors failed to do so.

In many ways, his management philosophy, the polar opposite of classical business training, was a total success. Secrecy Steve Jobs learned how important secrecy was for a technology company during the development of the Macintosh. The product was originally supposed to be out inand Steve Jobs started talking about it around that time — but the release date kept slipping and slipping, until it was finally set in By then, Jobs had already leaked most of the revolutionary product's features to the press, and the surprise was much lessened. He learned his lesson when he started NeXT two years later. The NeXT Cube was very late, too, but no one could tell, because no release date was ever pre-announced; and the media relayed the introduction a lot because the features of the Cube were a total surprise.

Jobs has enforced this rule as strictly as he could during his second tenure at Apple. The company had become a the leakiest in Silicon Valley, and he made sure everyone understood this was over when he came back. It is fair to say he instilled a culture of fear to prevent Apple employees to talk about their work, on the outside, but oftentimes also among themselves. The secrecy from outsiders has obvious motives, such as leaving competitors in the dark, not having to apologize for a late product, and of course the huge free publicity that come from both speculation and the sensational release of new products.

Every employee knows this is worth millions of dollars, and that a leak would cost them their job and severe trials. Apple actually distills false information to some of its employees to track down the source of leaks, and supposedly keeps a special teams dedicated to just that: It enforces these rules as hard as it can with all their business partners such as part suppliers or developers, who were sometimes asked to protect the secret beyond reason. Apple is "the ultimate need to know culture", an environment where engineers are only told what they need to know to get their job done.

For example, the iPhone had been seen by about thirty people in the company before Steve Jobs released it in January The rationale is to further enforce the secrecy to outsiders, but also to avoid politics: Like a horse fitted with blinders, the Apple employee charges forward to the exclusion of all else", writes Adam Lashinsky in Inside Apple. Most employees working on Apple products would sooner or later be exposed to his feedback, either directly or through their boss after a Monday executive meeting, and this feedback would usually come in one of these three formats: This attitude was often heralded as proof that Steve Jobs was a 'jerk'.

Yet how come Apple employees are so loyal, and the company so efficient, with a jerk at the top? Most colleagues of Jobs described him as 'brutally honest' and never willing to settle for anything than the absolute best.

In other words, nothing was ever "good enough" — it had assholee be perfect. Even with Steve Jobs interacting with about a hundred employees, this attitude rippled through the whole company — also by fear. An ex-Apple employee writes: I guess some people reacted that fast out of fear, but more directly, you would get used to refusing to accept anything but flawless execution. But you are constantly aware of his presence. You are constantly aware that what you're doing will either please or displease him. I mean, he might not know who you are.

But there's no question that he knows what you do. And what you're doing.


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